Re-reading Viktor Frankl's “Man’s Search for Meaning” every couple of years.

I find it incredibly powerful and moving to re-read Viktor Frankl's “Man’s Search for Meaning” every couple of years.

His story of life in a Nazi concentration camp and the effects it has on the inmate's psyche is both a reminder of the horrors that humans can be capable of and a remarkable lesson in leadership and our abilities to choose how we react, even in the most extreme environments. It’s also a great reminder to be grateful for all we have in life because it could be so much worse.

Here are my three key takeaways from Frankl’s work.

1. The Power of Purpose

Frankl’s central thesis is that meaning fuels resilience. “Those who have a 'why' to live can bear almost any 'how.'” The most effective leaders cultivate purpose in themselves and their teams.

Applications:

✅ Articulate Vision: Share a compelling vision to give your team a “why,” especially during challenges.

✅ Connect Work to Meaning: Highlight how each individual's role contributes to the larger purpose.

2. Freedom to Choose

Even in extreme circumstances, Frankl observed that humans can choose their responses. This ability to decide attitude and actions indicates an elevated leader.

Applications:

✅ Model Resilience: Stay calm and decisive under pressure, setting the tone for your team. Do this by processing your emotional reactions first before addressing your team.

✅ Encourage Ownership: Empower your team to take responsibility for their actions and attitudes.

3. Empathy and Connection

Frankl emphasized the importance of relationships and empathy in sustaining hope. Leaders who prioritize connection build stronger teams.

Applications:

✅ Listen Actively: Understand team members’ challenges and aspirations.

✅ Foster Community: Promote team bonding and celebrate individual and collective efforts.

What books move you? What have taught you hidden leadership lessons? What books ground you and help you remember what you are grateful for?